Welcome to Fertility Plus, a consultant-owned fertility clinic at 92 Harley Street, London.

We were founded by consultants Mr Anil Gudi and Mr Amit Shah on a simple conviction: fertility treatment is never one-size-fits-all. Every woman's story is unique, different histories, different circumstances, different hopes and everyone deserves the time and attention it needs. Above all, every woman deserves to be heard.

That belief shapes everything about how we work. You'll have one named consultant from your very first appointment to the end of your treatment, never a rotating cast of unfamiliar faces. Our packages are fixed-cost and transparent, so you're never starting treatment while worrying what each step will cost. You'll find a calm, confidential environment where world-class expertise meets genuinely personal care.

Six values guide us in everything we do: compassion, transparency, excellence, empowerment, integrity and innovation. In practice, that means honest communication without jargon or hidden fees, care delivered with genuine warmth, access to the latest reproductive science, and a team whose aim is for every patient to feel heard, understood and in control of their journey.

Working in partnership with Care Fertility for clinical procedures and storage, we offer the full spectrum of reproductive care under one roof: fertility assessments and ovarian reserve testing, HyCoSy, IVF, ICSI and IUI, egg and embryo freezing, embryo screening, donor egg, sperm and embryo treatment, surrogacy pathways, and specialist care for PMOS (formerly known as PCOS) and endometriosis.

Co-Founders

ConsultantFRCOG25+ Years

Mr. Amit Shah

  • IVF & ICSI
  • Reproductive Medicine
  • Patient-Centred Care
  • Medical Education

Mr Amit Shah is a distinguished fertility specialist with over 25 years of experience in reproductive medicine. As the former Clinical Lead at Homerton Fertility Centre, he established a highly respected IVF clinic known for its patient-centered approach and commitment to medical education.

Recognized with Fellowship of the Royal College of Obstetricians and Gynaecologists, Mr. Shah employs state-of-the-art technologies to diagnose and address complex fertility challenges. His approach combines advanced medical knowledge with compassionate patient care, consistently improving conception success rates through tailored, cutting-edge treatment strategies.

His dedication to both patient outcomes and professional development has established him as a leading figure in the field of reproductive medicine.

ConsultantSpecialistKing's College London

Mr. Anil Gudi

  • PCOS & Endometriosis
  • Poor Responders
  • Fertility Preservation
  • Assisted Conception

Mr. Anil Gudi brings extensive expertise in fertility and reproductive medicine. From 2008 to 2020, he led the Homerton expansion with Mr. Shah, transforming it into a leading international center for teaching, research, and training.

Dedicated to private practice now, he specializes in reproductive medicine and assisted conception, focusing on preservation techniques, innovative approaches for poor responders, and managing complex cases of polycystic ovarian syndrome and endometriosis-related infertility.

Patient experience and outcomes are paramount to his treatment philosophy. He maintains a highly personalized approach, offering patients direct access via phone — reflected in the many favourable reviews on Google and Trustpilot.